Posts Tagged ‘Nike’

Kitbuilder

screenshot from site

Mar 2010

Client

Nike

Responsibilities

Interaction design

Description

The brief for this project was to update the UI of Nike Football’s Kitbuilder – an online application for designing custom kits.

To do this I updated the interaction design to accommodate the addition of the ball to the product selection process. I also had to rethink the way in which the system handled image upload for the team badge and sponsorship logo to make the experience more user friendly.

In addition to this I redesigned the back-end system providing a simple intuitive interface for local business units to edit the product catalogue along with the creation of new new stores across the globe.

NikeStore World Cup Campaign

screenshot

Mar 2010

Client

Nike

Responsibilities

Interaction design

Description

As a member of the R/GA team I worked on the NikeStore producing the ID for a unique world cup campaign built around the promotion of Nike products as they related to the World Cup through the changing phases of the competition.

The content was continually refreshed to mirror the activity on the pitch while not directly referencing the competition due to legal limitations regarding brand association to the World Cup.