Posts Tagged ‘Ford’

BEV Instrument Cluster

Ford Battery Electric Vehicle Instrument Cluster

Feb 2012

Client

Ford

Responsibilities

Interaction design, visual design

Description

I picked up this project mid-way through production – tasked with fixing problem areas of the Ford’s new Battery Electric Vehicle UI. This comprises of two digital displays either side of a physical speedometer. The right hand side contains information supporting the vehicle’s ‘centre stack’, known as MyFord Touch. The left hand screen contains information relating to the performance of the vehicle. My primary duty was to produce the screens appearing on this screen.

As Ford’s first ‘BEV’ we explored new areas of automotive interface design, solving issues such as ‘range anxiety’. The interface also has a customisation feature so the content is laid out such that the driver can choose their own combination of gauges and read outs. The content displayed on either screen is controlled using the five-way controllers on the steering wheel.

Alongside the interaction problems I also refined the visual design which was based on the visual styling of an older instrument cluster. The colour palette was based on the representation of electric power as blue with a small selection of supporting colours representing states of power.

MyFord Touch Integration

MyFord Touch BEV integration samples

Feb 2012

Client

Ford

Responsibilities

Interaction design, visual design

Description

In addition to producing the Battery Electric Vehicle instrument cluster, I also designed a selection of screens to be integrated in to the MyFord Touch infotainment system. Working within the constraints of the existing interface I reproduced content from the cluster, sizing it up an adapting the layout so that it felt visual balanced with both systems.

Training & Sales App

Samples of interface wireframes

Nov 2011

Client

Ford

Responsibilities

Interaction design

Description

Imagination pitched to Ford to produce a set of tablet based interfaces to support their growing Asian market. The brief was to create an e-learning platform to inform, inspire and test sales staff knowledge. Along side this was a sales tool to support the staff and provide rich content about the products. The final interface was to assist the hand-over process post-purchase.

We had a week to put together the presentation.

My solution, taking in factors such as budget, time and on-site infrastructure, was to merge the three interfaces in to a single product, built in HTML5, to work across multiple platforms.

Using a single log in and homepage the staff would be able to access which ever option they required. The different options were designed around a common template and assets so that once the user had completed their training they would immediately be familiar with the sales tool.

For presentation I created three user journeys, one for each core use-case.