Archive for July, 2008

FPU undergrads

screenshot from site

Jul 2008

Client

Fresno Pacific University

Responsibilities

Interaction design, visual design

Description

Having designed the main site for FPU they returned with a request to create the visuals for an undergraduate site. The brief was to follow the information architecture of the main site but change the visual design so that it directly appealed to the younger undergrad audience, with a specific request that I use the grunge style. Initially I produced a design following their standard brand guide lines. However, the marketing department then request the use of a brighter, more vibrant colour palette, plus the use of a new logo created for their new marketing campaign.

I successfully blended the new visual direction with the existing template and created a design that was bright and engaging while maintaining a clear link to the main site.