Archive for July, 2007

dotMailer v2.0

screenshot from site

Jul 2007

Client

dotMailer

Responsibilities

Lead visual designer, interaction design, web development

Description

Having not changed since launch, the email marketing tool, dotMailer, was in need of a refresh. I was given the role of wireframing the new interface and interviewing stakeholders, users and developers to document the requirements and functional enhancements.

Once I had the wireframes complete I started on the visual design. The brief was to bring the product right up to date,using a clean web 2.0 style approach based on the existing colour palette. Once I had created the initial visual concepts I handed over the designs to a member of the design team to see the process through to launch.