Automotive

Hi-Res Portfolio Presentation

Sample of portfolio presentation

This site has not been updated for a long time and the work featured isn’t recent. A new responsive site is in production.

Latest portfolio available on request

Recent work is available in a pdf presentation. Just send a request to ben@jamandhoney.co.uk.

BEV Instrument Cluster

Ford Battery Electric Vehicle Instrument Cluster

Feb 2012

Client

Ford

Responsibilities

Interaction design, visual design

Description

I picked up this project mid-way through production – tasked with fixing problem areas of the Ford’s new Battery Electric Vehicle UI. This comprises of two digital displays either side of a physical speedometer. The right hand side contains information supporting the vehicle’s ‘centre stack’, known as MyFord Touch. The left hand screen contains information relating to the performance of the vehicle. My primary duty was to produce the screens appearing on this screen.

As Ford’s first ‘BEV’ we explored new areas of automotive interface design, solving issues such as ‘range anxiety’. The interface also has a customisation feature so the content is laid out such that the driver can choose their own combination of gauges and read outs. The content displayed on either screen is controlled using the five-way controllers on the steering wheel.

Alongside the interaction problems I also refined the visual design which was based on the visual styling of an older instrument cluster. The colour palette was based on the representation of electric power as blue with a small selection of supporting colours representing states of power.

MyFord Touch Integration

MyFord Touch BEV integration samples

Feb 2012

Client

Ford

Responsibilities

Interaction design, visual design

Description

In addition to producing the Battery Electric Vehicle instrument cluster, I also designed a selection of screens to be integrated in to the MyFord Touch infotainment system. Working within the constraints of the existing interface I reproduced content from the cluster, sizing it up an adapting the layout so that it felt visual balanced with both systems.

Alfisti

Wireframe samples of the Alfisti site

June 2009

Client

Alfa Romeo

Responsibilities

Interaction design

Description

When I joined R/GA this was the first project I worked on along side Ilia Uvarov, the creative director of Interaction Design. The brief was to create an engaging multi-national social network specifically catering for customers of Alfa Romeo.

Building on the work Ilia had already done we spent the following weeks completing the documentation for the site which was built on the framework of an off-the-shelf social networking platform. We utlised the available widgets, customising them to our requirements and worked with the engineers to expand the offering of functionality.

At the end of the process we produced an in-depth set of documentation which was supported by wireframes and flow diagrams.

Aston Martin Centerstack

Screen samples of Aston Martin Infotainment System

Feb 2009

Client

Aston Martin

Responsibilities

interaction design, visual design

Description

Having worked on a concept interface for Aston Martin previously at Splendid they then gave me the opportunity to produce the real thing.

Over a number of months I took charge of the production of the infotainment system, in tandem to a team who produced a home mangement system.

We worked closely with the client spending two days a week on site in Gaydon.They allowed us to become emersed in the Aston Martin world, interviewing all the stakeholders and wide range of staff.

We then developed our ideas through a series of testing phases, finally translating the UI in to a refined elegant visual interface which blended seamlessly in to the vehicle interior.

Infotainment System & Configurator

screenshot from site

Mar 2008

Client

Aston Martin/Microsoft

Responsibilities

visual design, Silverlight asset creation

Description

I joined the team at Splendid to work on this POC, which was produced in partnership with Microsoft.

The brief was to produce a website, a stand alone touchscreen application and in-car system for Aston Martin using Silverlight. The website was to by an engaging marketing tool which would drive sales and streamline the buying process through the use of a 3D car configurator. The second objective of the site was to provide a community area and personalised content for new car owners.

In addition to the configurator we designed a touchscreen application used in the car show room. This system pulled the content created by the potential owner and displayed it on a tablet for the sales staff to use when specing out the car details.

The final part of the project was the in-car system. This interface is was displayed on a small screen in the dash and provided a central hub for all the car’s systems including the cd player, radio, environmental controls, diagnostics and a drive recording system.

My role was to support the lead designer in creating the finished artwork. Working to an extremely tight deadline we then translated all the interfaces in to Sliverlight using Blend, and created animated sequences which were handed over to the development team.

The finished piece was then integrated in to an actual car for demo purposes and was used for a keynote presentation at Mix 08, first in Las Vegas, then across the globe.